NIKE SHOE FIT

Nike embraces its technological side with its latest Fit technology.

Many people wear shoes that don't quite fit—60% of them, to be exact! Styles vary, and even shoes from the same brand, like Nike, can come in different sizes.

But Nike is determined to make things right. They see themselves as a leader in creating perfectly fitting shoes. Their new app uses cutting-edge technology to scan your feet, kind of like magic, and tell you exactly what size you need. This breakthrough sets the stage for more amazing discoveries in the future, where personalization will become even more integral to finding the perfect fit.

Nike is all about getting that perfect fit. Their app scans your feet accurately, making sure your shoes are just right. Their store employees, known as "athletes," carry this technology with them on their phones. And you can even use the app at home! Plus, you can save your foot scans to your Nike Plus profile, so picking out shoes becomes a breeze.

In China, Nike has opened a digital store in Guangzhou. Here, shoppers can sign up for Nike workshops and use Nike Fit to find their perfect shoe size.

And it's not just in China—Nike Shoe Fit is now available globally, in Europe and the US. It's a journey that athletes all around the world are taking together, in search of that perfect shoe fit.

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